US-Specific Product Transaction Data

Buying US-specific product transaction data from major retailers, eCommerce platforms like Shopify, and other relevant sales channels. The data will be used to analyze video ad conversion rates.

Author

Tiki inc.
January 28, 2025 • Reading Time: 3 minutes

$1 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

In the AdTech industry, optimizing video ads for maximum conversion requires real-time, product-level transaction data from major retailers, eCommerce platforms like Shopify, and other relevant sales channels. By analyzing this data, companies can measure how effectively their video ads drive purchases, refine ad strategies, and improve overall ROI. Transaction data offers critical insights into consumer behavior, helping AdTech companies make data-driven decisions to enhance ad performance.

Why It’s Valuable

  • Better Ad Targeting: Transaction data helps identify which products are being sold as a result of specific video ad campaigns, enabling more precise targeting for future ads.

  • Conversion Rate Analysis: By linking sales data to video ad views, companies can assess the exact impact of their ads on conversion rates, refining strategies for higher performance.

  • Optimized Budget Allocation: Knowing which video ads drive the most conversions allows advertisers to allocate their budgets more effectively, focusing on ads with the best return on investment.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Product Transaction Data: Detailed information on products sold, including SKU-level details, pricing, quantity sold, and total revenue, across platforms like Amazon, Walmart, Shopify, and more.

  • Sales Channel Data: Insights from various sales channels, including brick-and-mortar stores, eCommerce platforms like Shopify, and major online retailers.

  • Video Ad Conversion Metrics: Data that links product transactions to specific video ad campaigns, allowing companies to assess how effectively their ads drive purchases.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • AdTech Companies: Companies that focus on ad optimization use this data to measure and improve the effectiveness of their video ad campaigns.

  • Media Agencies: Agencies that manage video ad campaigns for brands use this data to provide detailed performance reports and recommendations to their clients.

  • Retailers and Brands: Companies selling products across multiple channels need transaction data to understand which ads and platforms lead to the most conversions.