Physical Receipt Data, Grocery Emphasis

Buying US physical receipts data, with a focus on grocery receipts. The dataset should include itemized details and can be OCR-scanned from physical receipts, providing insights into consumer spending.

January 28, 2025 • Reading Time: 3 minutes

$2.5 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

In the media measurement industry, understanding consumer behavior through grocery receipts provides powerful insights into how media exposure drives real-world purchases. By sourcing OCR-scanned, itemized physical receipt data from grocery stores across the US, companies can gain deep insights into consumer spending habits. This data is invaluable for tracking media attribution, enabling businesses to measure the effectiveness of advertising campaigns and their influence on purchasing decisions.

Why It’s Valuable

  • Improved Media Attribution: By tracking itemized receipts, businesses can link product purchases directly to media campaigns, enabling precise measurement of ROI for marketing efforts.

  • Consumer Spending Insights: Grocery receipt data offers a detailed look into how often consumers buy specific items, their spending habits, and product loyalty, helping brands optimize their advertising.

  • Granular Purchase Tracking: Itemized receipts provide a real-world view of which media campaigns lead to tangible purchases, giving brands a data-driven approach to refining their media strategies.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Itemized Purchase Details: Each item on the receipt, including product name, category, brand, quantity, and price.

  • Consumer Behavior: Purchase frequency, shopping patterns, and basket size to understand consumer engagement.

  • Receipt Data Scanning (OCR): Digitally scanned physical receipts using OCR technology to capture and convert item-level data into actionable insights.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Media Measurement Firms: Companies focused on measuring the impact of advertisements on consumer behavior need grocery receipt data to link purchases to specific campaigns.

  • Attribution Companies: Firms that specialize in tracking the effectiveness of media across platforms use this data to determine which ads result in conversions.

  • Retailers and Consumer Goods Brands: CPG companies and grocery retailers are interested in understanding how marketing efforts translate into in-store sales.