Net Churn Data for Streaming Platforms

Sourcing data on net churn for Netflix and other streaming services such as Hulu, Amazon Prime Video, Disney+, and HBO Max. The focus is on net additions versus losses to assess subscriber growth and retention trends across these platforms.

$2 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

In the competitive world of streaming services, understanding net churn—net subscriber additions versus losses—is crucial for predicting market trends and evaluating company performance. For hedge funds specializing in systematic trading, data on net churn for platforms like Netflix, Hulu, Amazon Prime Video, Disney+, and HBO Max can provide actionable insights into subscriber growth and retention patterns. This data plays a critical role in building predictive models and driving informed investment decisions.

Why It’s Valuable
  • Accurate Market Predictions: By tracking net churn, hedge funds can assess whether streaming services are experiencing subscriber growth or decline, providing insights into company performance and stock market trends.

  • Subscriber Loyalty Insights: Data on retention rates allows hedge funds to evaluate the long-term viability of streaming services, identifying which platforms are likely to maintain or lose subscribers over time.

  • Competitive Analysis: Comparing churn across multiple platforms provides a clearer picture of market competition, helping investors understand which streaming services are gaining traction and which are struggling to retain users.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Net Subscriber Additions and Losses: Comprehensive data that tracks both new subscribers and cancellations, providing a clear view of net churn for Netflix and other streaming platforms.

  • Subscriber Growth Trends: Month-over-month and year-over-year data that highlights patterns in subscriber growth or decline, segmented by platform.

  • Retention and Churn Rates: Insights into the percentage of subscribers retained over time versus those who cancel, helping to assess loyalty and predict future performance.

  • Platform Comparisons: Comparative churn data across Netflix, Hulu, Amazon Prime Video, Disney+, and HBO Max to identify which services are gaining or losing ground in the streaming market.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Hedge Funds engaged in systematic trading models are the primary buyers of net churn data. They integrate this data into their algorithms to predict stock price movements and evaluate the market performance of streaming services.