Millennials Sportsbook Market Share Data

Buying data on sportsbook market share among millennials, including newer platforms like DraftKings and FanDuel, and legacy sportsbooks like William Hill and BetMGM. The focus is on millennial engagement and preferences in the sports betting market.

Author

Tiki inc.
January 28, 2025 • Reading Time: 3 minutes

$1 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

The sports betting market is experiencing rapid growth, particularly among millennial users. For hedge funds employing systematic trading strategies, understanding how platforms like DraftKings, FanDuel, and legacy sportsbooks such as William Hill and BetMGM perform among millennials is critical for refining investment models. By analyzing market share data and millennial engagement in sports betting, funds can make more informed decisions on which platforms are gaining traction and why.

Why It’s Valuable

  • Refined Trading Models: Understanding how millennials engage with various sportsbook platforms allows hedge funds to refine their trading strategies by incorporating real-time consumer behavior and preferences into their investment models.

  • Predictive Insights: Millennial engagement with sports betting platforms offers insights into broader market trends, such as shifts toward mobile betting and platform loyalty.

  • Identifying Market Leaders: Market share data helps investors identify which sportsbooks are gaining popularity with millennials, providing key information for potential investments in the industry.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Market Share Data: Breakdown of the market share held by platforms such as DraftKings, FanDuel, William Hill, and BetMGM, focusing on millennial users.

  • User Engagement Metrics: Data on how millennials interact with these platforms, including frequency of bets, preferred sports, and betting patterns.

  • Platform Preferences: Information on which sportsbooks millennials prefer, including newer platforms like DraftKings and FanDuel, and how they compare to legacy platforms.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Hedge Funds: Hedge funds focused on systematic trading models are the primary buyers. They integrate sportsbook market share and engagement data into their trading algorithms to predict market performance and consumer behavior trends.