GLP-1 Consumer Spending Patterns

Buying data on consumer spending patterns for individuals who have taken Ozempic or GLP-1 drugs, comparing their spend on beverages, snacks, and restaurants before and after starting the medication. The focus is on identifying shifts in spending within these sub-sectors

Author

Tiki inc.
January 28, 2025 • Reading Time: 3 minutes

$1 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

In the hedge fund industry, impact analysis plays a crucial role in predicting market movements and investment strategies. One emerging trend is the shift in consumer spending patterns for individuals taking GLP-1 drugs such as Ozempic, which are commonly used for weight management. By analyzing how spending on beverages, snacks, and restaurants changes before and after individuals start these medications, hedge funds can gain unique insights into market trends in the food and beverage sectors, potentially identifying early signals for stock performance.

Why It’s Valuable

  • Identifying Market Shifts: Understanding changes in spending habits for individuals on GLP-1 drugs provides an early indicator of shifts in market demand for snacks, beverages, and restaurants, allowing hedge funds to forecast revenue trends for companies in these sectors.

  • Targeted Stock Predictions: By tracking spending reductions or increases, hedge funds can adjust their stock portfolios to reflect which companies may see gains or losses due to changing consumer habits linked to medication use.

  • Consumer Insight for Food and Beverage Companies: This data can help food and beverage companies predict consumer shifts and adapt their product offerings to meet changing demands, thus influencing investment decisions.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Pre- and Post-Medication Spending Data: Detailed data on consumer purchases before and after starting GLP-1 drugs, particularly in the categories of beverages, snacks, and restaurants.

  • Shifts in Spending Patterns: Insights into any noticeable reduction or increase in consumer spending in specific sub-sectors (e.g., fast food, alcohol, sugary beverages).

  • Consumer Behavior Data: Additional data on how dietary preferences or frequency of dining out might change following the use of GLP-1 drugs, including frequency of purchases in retail or restaurant settings.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Hedge Funds: Hedge funds focusing on impact analysis are interested in purchasing this data to assess how the growing use of GLP-1 drugs might affect consumer spending behaviors and influence food, beverage, and restaurant sectors.