Consumer & Market Research Data

Background

We’re looking to source large-scale consumer data across panels, digital behavior, and psychographics. This includes datasets from leading research firms, data brokers, and behavioral analytics platforms. Coverage should ideally span the U.S. and include robust segmentation capabilities for marketing, modeling, and media targeting use cases.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more.

Use Tiki to create and deliver the requested insights and signals from your raw data.

Category: Market Research & Consumer Panel Data

• Nielsen Consumer Panel Data

• IRI Consumer Network

• Experian Marketing Services

• Acxiom InfoBase

These datasets should include household-level or modeled consumer behavior, purchase frequency, and demographic overlays.

Category: Digital Behavior Data

• Quantcast

• Google Analytics

• Facebook Audience Insights

Looking for data on site/app visitation, digital touchpoints, device usage, and cross-platform behaviors.

Category: Psychographic & Lifestyle Segmentation

• YouGov

• Mosaic USA

• Claritas PRIZM

• 16 Personalities

• General VALS (Values and Lifestyles)

Psychographic scores or segments should reflect consumer values, motivations, or stability traits across personas.

Have this data? Know someone who does? Shoot us an email.