Ad Spend-Data, Google Emphasis

Background

Understanding advertising spend trends is vital for companies in the financial services industry looking to optimize their investment strategies. By sourcing detailed advertising spend data—primarily from platforms like Google—financial analysts can gain valuable insights into market dynamics, ad performance, and budget allocation across industries. This data enables investors to assess the effectiveness of digital advertising, identify growth opportunities, and make informed decisions.

Why It’s Valuable

• Investment Analysis: Ad spend data provides insights into market growth and which companies are investing significantly in advertising, helping financial firms make informed investment decisions.

• Market Trend Analysis: Understanding how ad budgets are allocated helps assess which industries are seeing growth and which may be experiencing challenges.

• Performance Benchmarking: Ad spend data enables investors and AdTech companies to evaluate the performance of advertising campaigns and adjust strategies accordingly.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

• Platform-Specific Ad Spend: Data on advertising budgets spent on major platforms like Google, including spending amounts, campaign types, and industries.

• Ad Performance Metrics: Insights into the effectiveness of advertising campaigns, including click-through rates, impressions, and conversion rates.

• Trends in Budget Allocation: Data on how ad spend changes over time, by industry and region, helping to identify which sectors are investing heavily in digital advertising.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

• Investment Firms: Financial services firms use ad spend data to evaluate the growth potential of companies investing heavily in digital advertising.

• Market Analysts: Analysts focused on digital marketing use this data to assess industry trends and predict shifts in ad budgets.

• AdTech Companies: Companies in the advertising technology space use this data to benchmark ad spend and identify areas of growth.